Why Björn Axén Is Sweden’s Strongest Hair Care Brand?

*Reklame/ Gifted Products*

About two weeks ago I was invited to a Björn Axen event, where we were introduced to some new products from their Spring Collection. We got to meet the director of the brand, Johan Hellström who talked about the new collection, his background story and the brand in general. If you don’t know Björn Axén is a leading Swedish, hair related brand. The brand was developed by Björn Axén in 1963, who even worked as a hair dresser for the Swedish queen. They’ve branched out to many countries, and their products are very well known in Scandinavia. I did receive some different products to test out, and I’ve gathered my opinions and thoughts on each one of them. Before jumping to the reviews I want to share some photos from the beautiful event.





My hairtype: Fine, Flat & Oily

Dry Shampoo (Green Apple, Sweet Blossom, Sunny Grapefruit)


Anyone else her utterly obsessed with dry shampoo? I use dry shampoos on a regular basis – I would say a few times a week. I’ve tried several brands, everything from Tresemme to Batiste, and more in between. I kid you not when I say I may have found my new favorite. These are from the new Spring Collection, and each can contains 150 ml, are vegan and free from parabens, preservatives, silicones, sulfates, palm oil and citric acid. I’m without a doubt confident in you’ll find a scent you’ll fall in love. There’s pretty much something for everyone, if you want a crisp scent go for “Green Apple”, want a sweeter, feminine scent go with “Sweet Blossom” or looking for a citrussy, fresh scent “Sunny Grapefruit” is for you. I refuse to choose one scent, as they all smell amazing. Probably the best smelling dry shampoos I’ve ever had my hands on. I always shake the can well, followed by lifting up a section of my hair and spraying some in the roots. I then let it sit for a few minutes to really let it do its magic, and then just massage the product into my scalp. These are not tinted (but Björn Axén does make some), which I usually avoid as they tend to leave a white cast in my hair. These doesn’t as long as I remember to run my fingers through my hair. After use my hair looks clean without looking too matte, adds a little bit of volume, as well as no heavy residue/feeling left behind.

Ingredients: Butane, Propane, Isobutane, Alcohol Denat., Oryza Sativa (Rice) Starch, Cetrimonium Chloride, Parfum.

Just Right Hairspray Perfect Strong Hold


As well as being a frequent user of dry shampoos, I also use hair spray just as often. I often like to wear a sleek, ponytail and need something to lay down those flyaways and baby hairs. The can contains 250 ml and is vegan. The description on the spray says; “Not too hard, not too soft– Just Right Hairspray” – which is so true. I mean it’s hairspray, so I do feel the crisp/tackiness, but it’s nothing compared to the hairsprays that are standing on my dresser. What I especially love is how easy it is to brush the hairspray out, and by brushing it alone gets rid of the crisp feeling. It works great for when I curl my hair to lock those curls in place. But for a sleek ponytail I need something very strong, which this doesn’t seem to be strong enough. If I use it on day 1 washed hair, it doesn’t give me that perfect sleek look, but on day 2 or 3 it does lock everything, probably because of the natural oils coming through. Plus, it does give a nice, shiny finish to the hair as well.

Ingredients: Alcohol Denat., Butane, Propane, Isobutane, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Aqua, Acrylates Copolymer, Aminomethyl Propanol, Tocopherol, Benzophenone-4, Panthenol, Parfum. 

Organic Texturizing Salt Water Spray


I’ve always been a fan of salt water spray. It gives you some beachy waves with minimal effort. At the event Johan actually did some of our hairs, and I mentioned to him how hard it was for me to get volume in my hair, since my hair is so fine & flat. He used his magic on my hair and made my hair the fullest I’ve ever seen it. He did that just by using one product, which was the salt-water spray. The coolest thing about it was there was not heated tools used on my hair. He brushed by hair, sectioned it and sprayed some saltwater, focusing on the roots. He backcombed it and brushed my hair again. That’s it! It added lots of texture, and so much volume without feeling sticky. I was a bit nervous to brush out my hair after showering, since it did feel a bit tangled. But it wasn’t tough at all and went pretty smoothly. This bottle contains 150 ml and is vegan.

Ingredients: Aqua, Alcohol Denat, Sodium Chloride (Natural Origin, Salt), Sorbitol (Vegetable Humectant), PEG-40 Hydrogenated Castor Oil (Solubilize), Citrus Aurantium Bergamia Peel Oil (Vegetable Coldpressed Essential Bergamot oil), Avena Sativa Kernel Extract (Vegetable Organic Oat extract), Betaine (Vegetable Nordic active ingredient, Suger beet), Limonene (Naturally Vegetable fragrance allergene in Bergamot oil), Linalool (Naturally Vegetable fragrance allergene in Bergamot oil), Potassium Sorbate (Synthetic Naturalidentical Preservative included in Oat extract), Sorbic Acid (Synthetic Naturalidentical Preservative included in Oat extract), Geraniol (Naturally Vegetable fragrance allergene in Bergamot oil).

Powerful Volume Mineral Dry Paste


This is another product that caught my attention, when I saw Johan use it on one of the girls at the event. I’ve never thought to use a paste in my hair, but seeing it in action and smelling it, I just had to try it out. Just to mention, Björn Axén is killing it with their scented products. Everyone at the event loved the slightly soapy scent of this paste. You use it by scooping out a small amount and basically just massaging it into the scalp. Instantly you’ll see your hair being at least twice as voluminous than without the paste. I’ve tried it in both damp and dry hair, and both ways work great. The jar contains 80 ml.


Ingredients: Caprylic/Capric Triglyceride, Theobroma Cacao Seed Butter, Zeolite, Isopropyl Myristate, Cera Alba, Ceteareth-25, Illite, CI 77891, Parfum, PEG-40 Hydrogenated Castor Oil. 

– Noreen.

Disclaimer: These products were PR gifted to me. All thoughts & opinions are my own. Links in this post are not affiliate links.

15 thoughts on “Why Björn Axén Is Sweden’s Strongest Hair Care Brand?

    1. I don’t mind you asking at all ❤ It was not in Sweden, it was in Denmark 🙂 They're coming out with these new dry shampoos, and I guess they wanted to create more exposure for their brand. I really enjoyed the event, and the director himself was so friendly.

      Liked by 1 person

    1. Thank you, Hun ❤ I didn't know any of the other bloggers attending, so I was a bit nerveous. But I was really glad I decided to attend anyways 🙂 I love the packaging of the dry shampoos as well! Not only do I love the product, but they also smell amazing!


    1. It was really beautiful – The table was filled with fresh flowers, and who wouldn’t love that ❤ I did have a great time, and learned so many do's & don'ts when it comes to hair 🙂 I'm such a fan of the products I've tried.

      Liked by 1 person

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